When you always tell people “why”, they’ll understand it better. This helps to put things into perspective by going back before going forward. Before moving forward with a new plan, take the time to reflect on how the business or process has been working up until now. Sometimes people have problems putting current conditions into perspective or projecting into the future. Sometimes they forget who or what caused things to go well or poorly. By “telling the story” of how we got here, you highlight important items that were done well or poorly in relation to their consequences. This draws attention to the bigger picture and the overarching goals. ID the people who are responsible for specific goals and tasks, and help achieve agreement on those. Being able to connect these is essential for people to understand the plan, give feedback on it, and eventually believe in it.